It’s necessary for product development teams of different skill sets and years of experience to be on the same page when it comes to the tools they use and approach they take.  A product playbook is a customized set of tools adapted to you organization. This removed the guess work when any team member needs to start work in one these key areas:

• Roles and responsibilities
• Titles and job descriptions
• Product planning process
• Portfolio roadmapping
• Customer profiles
• Product backlog
• Promotional backlog
• Product scorecard
• Profitability retrospective

Our friends at Applied Frameworks have provide a detailed example of why you need a product playbook and how to build a product roadmap.

These are a series of blogs and we’ll be sure to update here as they become available over time.