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Pivot is one of those words that some Agile people like to throw around to sound hip and cool, but often use incorrectly. I have observed in many conversations where people use the word “pivot”, they tend to mean any type of course correction in product strategy (hey…I’ve been guilty of this myself). While this is kinda-sorta-true, this sloppy use of the word does a disservice to the robust concept of a pivot defined by the Lean Startup movement. So how does Eric Ries (@ericries), the author of The Lean Startup, define a pivot?
“…structured course correction designed to test a new fundamental hypothesis about the product, strategy and engine of growth.”
So a pivot is not any simple change based on a hunch, but a structured experiment to test a hypothesis about the future growth of the business. As it turns out, Eric Ries has defined ten types of pivots.
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