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I have been reading (and applying) a lot of concepts from the book, Value Proposition Design by Alex Osterwalder (@alexosterwalder), as I have been developing and launching CSP Fast Pass. One of the more interesting concepts from the book is the idea of product fit: do we have product or service that meets the jobs, pains and gains that customers really care about?
Of course, product fit is not achieved overnight, but in a series of steps. Alex Osterwalder identifies three type of fit: on paper, in the market and in the bank.